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Client Problem

My Role
- Art direction
- Visuals
- Illustrations
- Presenting to client

Design and develop packaging for Innis & Gunn’s Cask Matured Cider, including product narrative, secondary messaging, and tasting notes, along with a launch plan featuring campaign asset examples.

The Insight

The larger age group of cider consumers in the market is 24 to 35 years old.

Cider Drinkers are quality-led.

Ciders are naturally gluten free, making them popular amongst people that follow a gluten free diet.

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The Idea

Click here to download the presentation

The cider features a campaign launch event - Within this you will start off by heading to Arthur's Seat in Edinburgh, enjoying their alcohol-free cider and then a guided hike up Arthur's seat. You will then head back down to enjoy the alcohol range, listen to live folk music, enjoy some food and also browse through I&G merch.

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