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1

Client Problem

The average attention span for Gen Z is reported to be 8 seconds long. This dwindling figure has been coined ‘Tiktok brain’, after the favoured short-form content favoured by dopamine-addicted teens.

My Role
- Art direction
- Presenting to client
-Visuals
-Ideation

2

The Insight

The irrational fear we experience in the face of scarcity, the ‘fear of missing out’, is what drives 65% of purchasing decisions with FOMO felt most acutely by people under the age of 18.

3

The Idea

Create an immersive experience of a scavanger hunt for a bus. The goal is to guess the next city it is going to be in VIA instagram posts. If you manage to find the bus you get 1 free twister ice lolly (Flavour of your choosing) and to share it on social media! Near where the bus is mocked up will be a pop up tent featuring information surrounding the stunt.

The instagram posts will feature popular landmarks of different cities throughout the UK.

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